date:Dec 05, 2019
. Plant-based was the clear winner. Consumers also think plant-based sounds healthier than vegetarian or vegan options. Figuring out the terminology and marketing terms is always a really important part of promoting a trend, says Lu Ann Williams, Co-Founder and Director of Innovation.
Plants make up 80 percent of the food we eat, and produce 98 percent of the oxygen we breathe, the FAO says. Yet, they are under constant and increasing threat from pests and diseases.
Every year, up to 40 perc