date:Sep 11, 2012
French cheese giant Groupe Bel is targeting the UK lunchbox market with the launch of its new The Laughing Cow Light with Blue Cheese product.
The firm has pinpointed the countrys in-home and take-out lunch market as an area of increasing demand, with research conducted by the firm suggesting that home-made lunches have increased in popularity in the UK since the beginning of the recession.
Bel also discovered that UK consumers are looking for simple ways to add more variety to their lunches.