date:Nov 29, 2019
ients they know. On the other hand, they mostly reject unfamiliar ingredients. This also applies to very general disclosures such as the ones on vegetables. Concrete content information significantly improves acceptance. The disclosure of food additives in the form of E-numbers, as practiced in the EU, is also poorly received by consumers, especially in Germany.
In Asia, the proportion of consumers interested in natural foods varies relatively widely. While almost half of Japanese consumers pre