Germany leads Europe in appetite for “natural” foods
date:Nov 29, 2019
ally, clean label remains a key and running theme. Innova Market Insights notes 13 percent CAGR in global food and beverage launches with a clean label offering (2013-2017). In 2018, 28 percent of all new launches featured such claims.

Germans look for understandable ingredients
Especially in Europe, consumers are very interested in the ingredients of food. They thoroughly read long lists of ingredients to ensure that they can understand them. In general, respondents attach importance to ingred
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