Germany leads Europe in appetite for “natural” foods
date:Nov 29, 2019
e label, it needs concrete and transparent information. Another finding was that consumers prefer familiar methods of food preparation. Artificial sweeteners are also considered unhealthy and too sweet.

According to Innova Market Insights, two-thirds of global consumers are looking for products with simple ingredients. Tying into the market researchers predicted 2020 trend of the Plant-based revolution is the surging consumer demand for natural products that deliver on clean label claims.

Glob
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