date:Nov 29, 2019
ly from country to country, underscores Symrises research. At the same time, the researchers also identified overarching common aspects. They found that the explicit use of the word natural has a great influence on the perception and acceptance of a product or its ingredients.
In addition, consumers around the world reject ingredients with scientific-sounding names because they do not perceive them as natural, Symrise reports. In order for the consumer to understand and trust the content of th