New data reveals “cautiously positive trend in EU fruit and vegetable consumption”
date:Nov 28, 2019
, Binard states. Increased awareness and consciousness of consumers about their diets are opportunities that can contribute to more consumption of fruit and vegetables, he muses.

Beyond these movements, there are different motivations of consumers. Moving to more plant-based diets can certainly contribute to a healthy diet, but could also have additional benefits for the environment and contribute to many objectives of the sustainable development goals, he adds.

This increase of consumption
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