Mondelez sets global chocolate vision
date:Sep 11, 2012
bal chocolate, according to Puri.

Global Chocolate Market Share

Mondelez International 15%
Mars 15%
Nestl 12%
Ferrero 7%
Hershey 7%
Lindt 4%

Priority markets: India, Brazil and Russia

Developing markets will be the primary driver of our growth in chocolate, he said.

Mondelezs chocolate segment splits core geographies into three categories: Big Bet markets, New wave markets and Scale markets.

Mondelezs Big Bet chocolate markets are India, Brazil and Russia, which represent a fifth of chocol
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