date:Sep 11, 2012
US Food and Drug Administration (FDA) dismissed Senator Durbans caffeine concerns, but there is no doubt that the industry is under pressure.
What can industry do to ease pressure from politicians, campaign and healthy groups, in order to address their concerns? Obviously, too much regulation and negative press (for instance, Monster and PepsiCo's recent subpoenas sent by the New York attorney general ) is bad for business...
JT: We all know there are clinical studies supporting the benefits