date:Sep 11, 2012
s, but will consumers really buy this?
JT: What we see is a new level of awareness and consciousness of whats inside, with consumers more dialed into what ingredients are considered good and healthy, and what ingredients they want to stay away from.
[This is the case] whether consumers are opting-out of sucralose and opting for stevia or natural sweeteners, or upgrading from straight caffeine to naturally occurring caffeine from green tea.
Senator Durban pokes hornets nest
BD: Obviously, the