Coca-Cola North America launches first new brand in ten years
date:Nov 11, 2019
gory that continues to grow at double-digit rates.

This is the first major brand launch in ten years for Coca-Cola North America following the 2006 launch of the Gold Peak tea brand.

As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on, said Celina Li, VP, Water, Coca-Cola North America. AHA is our big-bet brand in this big-bet category.

Extensive research and consumer insights informed the development p
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