Givaudan Flavors exec flags wellness, affordability and digitalization as key concepts for the Middl
date:Nov 05, 2019
estern countries.

Traditionally, hibiscus has been consumed as a tea, and nowadays it is seen more frequently in different beverages. This is to prevent hypertension and to lower blood sugar, for example, Khalil notes. Ginger is also one to watch; it is very well-known globally to relieve nausea and strengthen immunity.

Another ingredient that is known locally in Africa is baobab. According to Khalil, baobab is an emerging ingredient, which is popping up more frequently in NPD. The baobab tr
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