Givaudan Flavors exec flags wellness, affordability and digitalization as key concepts for the Middl
date:Nov 05, 2019
lization are the three most significant trends we are seeing in these regions currently , Khalil states.

Local herbs and spices
While many herbs and spices are culturally well-known and grown locally in the region, Khalil highlights that there are some standout flavors for the coming year.

One that stands out is Moringa oleifera, which traditionally comes from the African continent. It is also grown in Latin America and its one ingredient to watch, he notes. Moringa is seen more and more in
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