Givaudan Flavors exec flags wellness, affordability and digitalization as key concepts for the Middl
date:Nov 05, 2019
heritage, he affirms.

Khalil further highlights that Givaudan is working on strengthening its partnerships with its customers, with the creation of its SmartTools. These are proprietary hardware and software technologies that allow people to engage directly with the equipment and smell aromas.

This allows us to get closer to the consumers and understand their needs. They can enter our virtual kitchen and even become their own chefs, he explains.

Health and wellness, affordability and digita
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