Givaudan Flavors exec flags wellness, affordability and digitalization as key concepts for the Middl
date:Nov 05, 2019
frica in terms of quality and ensuring that the true heritage and tastes of products are maintained, you still need to be competitive in terms of pricing, he explains. The income of households is not as high compared to households in the UAE, Qatar or Saudi Arabia, Khalil continues.

Affordability is significant in Africa, and Givaudan is investing in this space. This is not only in terms of technology, but also in terms of taste to be able to offer consumers flavors that are authentic to their
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