Givaudan Flavors exec flags wellness, affordability and digitalization as key concepts for the Middl
date:Nov 05, 2019
ested in in finding taste solutions to support the journey of health and wellness in these regions. This includes reducing sugar, salt and fat. For example, in August, the UAE Cabinet announced that the UAE would apply a 50 percent excise tax on sugar-sweetened beverages (SSBs), as consumers in the region become more aware of the dangers of eating unhealthily, he explains.

Moreover, affordability in these regions is a significant concern, with many having low household incomes. If you look at A
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