Givaudan Flavors exec flags wellness, affordability and digitalization as key concepts for the Middl
date:Nov 05, 2019
the snacking space are inspired by typical local herbs, such as zaatar. Givaudan has also been inspired by shawarma, also known as kebab, a dish in Middle Eastern cuisine consisting of meat cut into thin slices and roasted on a slowly-turning vertical rotisserie.

We have also been working on a jalapeno and cheese product, so there is a lot of innovation happening in this historic application space of snacks. Savory flavors have been used for years in the region, so we are working on bringing t
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