Impossible Foods fights back against plant-based meat “smear campaign”
date:Nov 01, 2019
ts revealed how The Impossible Whopper is driving traffic to the fast food chain. In April, Burger King became a non-meat platform pioneer, testing the Impossible Whopper in 59 St. Louis restaurants before rolling out the meatless burger across US restaurants in August.

Meat-free also received a welcome boost in August when the US Food and Drug Administration (FDA) approved soy leghemoglobin as a color additive in uncooked ground beef analog products. This follows a 2018 petition (filed by Imp
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