Impossible Foods fights back against plant-based meat “smear campaign”
date:Nov 01, 2019
s of US consumers, according to the latest consumer research from Innova Market Insights, demonstrating the continuing boom in the space.

According to Impossible Foods, plant-based meats will play a vital role in solving one of the planets most pressing challenges: sustainably feeding 9.7 billion people by feeding crops to people, not animals, while consuming far less of the earths precious resources, Rebekah Moses, Head of Impact at Impossible Foods, tells.

Earlier this month, Barclays analys
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