Impossible Foods fights back against plant-based meat “smear campaign”
date:Nov 01, 2019
rt of a smear campaign against disruptive companies that are threatening to take market share from the animal agriculture industry.

Globally, the sphere of plant-based innovation is heating up with heavyweight foodservice giants taking notice of the ample opportunities within this space. Innova Market Insights data reports 14 percent of global meat launches in 2018 being meat alternatives, compared to 6 percent in 2013.

In its most recent advertisement, the CFF claims: Fake meats are ultra-pr
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