Impossible Foods fights back against plant-based meat “smear campaign”
date:Nov 01, 2019
As the plant-based phenomenon continues to thrive, a new series of advertisements describing plant-based products as ultra-processed have come into the spotlight. According to Impossible Foods, The Impossible Whopper and the likes, are better for people and the planet, however, non-profit organization The Center for Consumer Freedom (CFF) ran an advertisement in the New York Times titled; Whats hiding in your plant-based meat? Impossible Foods has hit back saying that these advertisements are pa
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