date:Nov 01, 2019
s to support the health and wellbeing of consumers.
Smart Packaging
Technology has not only created consumer engagement opportunities for the brands but also allows them to track their products at all stages of the logistics and distribution channels, prevent counterfeit products in the supply chain, gain real-time product feedback and other measurable marketing insights.
As a result, brands have started engaging the consumers through smart packaging, offering them tools and apps with a barco