date:Oct 31, 2019
the latest market research into pears, Justin is upbeat: New and exciting brands like the blushing Rico, bright red Piqa Boo and the juicy, Asian-like Papple pear variety are bringing differentiation back to the category, and early indications are there that consumers will pay a premium.
Accompanied by a quirky marketing campaign and featuring the tagline Finally a pear with personality, it is hoped that Rico will appeal to a whole new generation of pear eaters, with its appealing bright red bl