date:Sep 10, 2012
yogurt license, the Yoplait license in Ireland, where the brands retail sales totaled $65 million in the last 12 months. This is a nice addition to our directly operated yogurt business in Europe.
In Canada, yogurt is a $1.4 billion category, and General Mills recently assumed the Canada Yoplait business from its previous licensee. The companys Liberte and Yoplait businesses now hold a 35% share of the total yogurt category in Canada, Mr. Mulligan said.
In 2013, Mr. Mulligan said General Mills