date:Oct 25, 2019
ng in, making a dedicated Big Night In fixture essential for retailers wanting to drive sales in the run-up to Christmas.
We know popcorn has the ability to be one of the most incremental segments of crisps, snacks and nuts (CSN) as it is often an additional purchase, said Kevin McNair, Marketing Director at KP Snacks.
This campaign aims to position Butterkist at the top of consumers minds so they are reminded of this tasty snacking option and choose to purchase Butterkist as part of their sho