Drinks co's should go local in emerging markets
date:Sep 10, 2012
rise of Chinas middle classes continues to have global repercussions for the wine industry.

So long as mature Western economies continue to hold back overall growth , we can expect such activity to continue, he continued. However, entry into local emerging market spirits categories will remain limited, at least initially, and focused on specific economies such as the major growth markets of India, Brazil and China.

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