date:Sep 10, 2012
s to become more thoroughly embedded, said Cunnington. The most active multinational player in terms of moving into local spirits has been Diageo, which in 2011 developed its own Indian whisky brand (Rowsons Reserve), acquired the local Turkish spirits giant Mey Iki and gained a majority stake in the Chinese baijiu producer Sichuan Quanxing. In 2012, it has so far purchased Ypica, the Brazilian cachaa producer.
Wine companies, meanwhile, ought to focus their attentions on China, where the rapid