date:Sep 10, 2012
Multinational alcoholic drinks companies should look to cultivate a local brand presence in emerging markets going forward, according to an industry analyst.
In a comment piece late last month, Jeremy Cunnington, senior alcoholic drinks analyst at Euromonitor International, said that the larger drinks companies are looking to Asia Pacific, Latin America, Eastern Europe and Middle East and Africa for growth, not just through exports, but through domestic acquisitions.
Cunnington used Anheuser-B