Givaudan’s new approach to texturized vegetable protein for plant-based meat alternatives
date:Oct 08, 2019

The move comes amid a flurry of NPD within the plant-based space as more consumers show signs of being enticed by meat alternatives. Last month, new consumer research from Innova Market Insights showed that as many as 10 percent of Americans claim they always buy meat alternatives, while a further 36 percent claim to do so often or sometimes.

Conventionally, flavor has been added after the texturizing process, producing an intense but short-lived experience. Adding flavor during or before tex
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