date:Sep 24, 2019
n lead to higher margins.
What growth opportunities remain for protein bars?
The global growth in the protein bar category is set to continue in the coming years with developed markets using more clean label ingredients and formulations as well as a greater variety of textures such as multiple layers, fillings, and crunchy inclusions.
In developing markets, such as the Middle East, which currently rely on imported brands, expect to see local producers starting to offer bars that pay homage t