Danish Crown unveils new brand identity to focus on sustainability
date:Sep 19, 2019
iver that change and we have to be better at communicating our story.

In March, the company set a target to reduce greenhouse gas emissions by 50% across its entire chain from farm to fork by 2030.

According to the company, 90% of pigs currently come from sustainability-audited farms.

In addition to the change in visuals and narrative, the rebranding initiative has changed the name of its subsidiary, Tulip Food Company, to Danish Crown Foods.

Danish Crown noted that the 100-year-old Tulip na
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07/09 21:01