Rise of functional drinking vinegars: taste remains king for health-seeking consumers
date:Sep 11, 2019
moment and the industry has seen NPD that includes these trending foods. For example, The Coca-Cola company debuted Odwallas Smoobucha in stores across the US this past March.

In this genre, vinegar occupies a special slot, as it's not only touted for its digestive potential, but also for aiding weight loss, boosting skin health and having detox properties. In Kerrys Proprietary Proactive Health consumer research launched in 2019, the consumers surveyed linked apple cider vinegar to weight man
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