Rise of functional drinking vinegars: taste remains king for health-seeking consumers
date:Sep 11, 2019
rs to explore. In foodservice, drinking vinegar often appears in the form of switchels and shrubs, which utilize fruits, vegetables, herbs and spices for additional flavor. Consumers enjoy these vinegar-based beverages for novelty as well as perceived functional benefits, such as improved digestive health.

Vinegar also taps into the fermented ingredients trend that is fast gaining ground among consumers. Fermented foods and beverages, such as kombucha, kimchi, sauerkraut and kefir are having a
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