date:Sep 11, 2019
, Emma Cahill, Senior Strategic Marketing Manager, Applied Health Nutrition Division at Kerry, tells.
Nonetheless, consumers choices are predominantly driven by taste. With flavor being a key driver for repeat purchases, developers are focusing on both the taste of the product and the functionality and nutritional benefit, aspects that are both gaining traction, Cahill says.
There is a growing retail and foodservice availability of drinking vinegars, which are improving on their taste, consis