date:Sep 08, 2012
e the one-size-fits-all policy is not going anywhere. However, government buy-in for this is fundamental because public bodies are more highly trusted than private companies claims.
Offering advice to businesses planning for the future in terms of marketing and claims strategies, Dr Liu Jing of the Chinese Nutritional Society, issued suggestions based on Chinese conventions: The government and the industry must look at changing the way health claims are made so that there is a closer link betwe