date:Sep 08, 2012
ss of trust. But the regulators are not looking at the future market; they are mostly looking at the present and the past, which means [food companies] must work around claims legislation.
Personalised approach
Katrina Diamonon, consumer insight analyst at Datamonitor Australia, also stressed the need for the food industry to generate public trust and acceptance towards label claims as current processes do not work towards this end.
Governments need to take a more personalised approach becaus