date:Sep 06, 2019
Arla Foods is removing use by dates on all branded fresh milk in place of best before dates in a bid to cut consumer confusion and reduce food waste.
The move follows the companys poll of 2,000 adults which found confusion over the difference between best before and use by dates.
The study revealed that whilst 77% of respondents check food and drink packaging before they purchase, only 15% are confident they can decipher everything on the label.
This includes best before and use by dates with