Waffle segment has grown to constitute 6-8% of Indian dessert industry
date:Aug 29, 2019
brands now having presence across the country.

With pocket-friendly options and unique Indianised combination options, even the older generation of consumers are now consuming them as a preferred dessert.

Finally, an important contributor to the growth of the waffle trend is the Instagram-worthiness of the dish. The platform is an integral marketing tool for product awareness and customer engagement.

People today love taking pictures of their food and sharing it on their online profiles, whi
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