date:Aug 22, 2019
ow bell pepper, carrot, tomato and aubergine. The vegetable varieties were displayed against five different shades of grey, varying in darkness. It was earlier established that cool, warm, orange and blue coloured backgrounds arent ideal.
The results of the research show that consumers considered vegetables with a 90% black background as more appealing and expensive than products with a lighter background. Particularly carrots with a black background were appreciated to a relatively high degree