Hershey invests in better-for-you snacking brand
date:Aug 21, 2019
The Hershey Company has made a minority investment in snacking brand Fulfil as it continues to bolster its portfolio with better-for-you snacks.

The funding from Hershey complements a minority investment from Allied Irish Banks in 2018.

Launched in Dublin in 2016, Fulfil has grown to outsell a number of traditional chocolate snack bars in the UK and Ireland where it is now named a top 50 consumer brand.

This incredible success has come as a result of disrupting the traditional snacking marke
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