date:Aug 16, 2019
nd ways that are less synthetic to influence a products appearance, taste, and shelf-life.
According to Innova Market Insights data, when consumers were asked what characteristics they expected from a natural product, 59 percent expected it to be healthy (54 percent Germany; 60 percent UK; 63 percent US), 53 percent wanted it to not be genetically modified (50 percent UK; 50 percent US; 60 percent Germany) and 50 percent said it should be a quality product (46 percent Germany; 53 percent UK; 5