Consumers seek global tastes and natural flavors
date:Aug 14, 2019
label remains strong, say industry experts.

Everyone is seeking experiences of other global cuisines. This is evident by the growth of Italian dishes in China or the onward march of Indian-inspired cuisine in Europe. In every case, the consumer preference is for natural flavors and the definition of natural is evolving to meet that expectation, Vince Martin, Market Development Manager at Kalsec, tells.

Martin says that in the present market, global consumers are looking for authenticity in re
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