Don’t write off the US ready-to-eat cereals category, says General Mills
date:Sep 08, 2012
n net sales in the US retail market in fiscal 2013 and is armed with a robust line up of new products, he said.

Our net sales growth will be driven by brand-building and innovation. Weve launched more than 70 new products in the first quarter of 2013, a significant increase versus the year ago period. And weve got more to come.

He added: On a few products, where needed, were investing to sharpen our merchandised price points.

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