date:Aug 13, 2019
d Morrisons). Aldi's market share rose to 8.1% and Lidl grew to 5.8%. The Big Four saw their market share decline further and their sales figures dropped by an average of 2.1%.
A next step in the growth strategy of Aldi and Lidl is to open smaller locations to compete with local convenience stores. In March this year, the first Aldi Local opened in the London district of Balham and seven more of these stores are planned in the capital. Lidl announced they were opening 40 stores in London in the