date:Aug 13, 2019
ectorial structuring within Spanish agriculture. Its marketing and communication campaigns, based on a product of high perceived quality, have made it indispensable on the shelves of any supermarket. This advertising investment is coordinated and executed by the Association of Banana Producers' Organisations of the Canary Islands (ASPROCAN), an organisation which builds the Pltano de Canarias brand, ensuring the solidarity contributions of more than 8,000 producers. This unity of action, unique