date:Aug 13, 2019
mid 2018 led to an inevitable loss of market share for bananas, but also put a brake on the growth of the whole banana and banana category. Banana production fell by 8.5% and the average market share by volume rose from 71.1% in 2017 to 63.3% for the same period in 2018.
Although the lost levels of market share were relatively significant, the fact is that the demand for the product increased the profitability of the crop and this, with quota levels that are within the reach of very few product