Wider M&S listings for world’s first blockchain beer
date:Aug 12, 2019
The worlds first blockchain beer is being rolled out to a further 150 Marks and Spencers (MS) stores in France and the Channel Islands following strong sales in the UK.

Brewed by Boyne Brewhouse and distributed by Irish Craft Beers, the beer secured an exclusive listing in 250 MS stores across the UK in January 2019 and has since performed strongly selling over 40,000 cans over the period.

Downstream Hybrid IPL guarantees consumers 100% authentication of provenance for every ingredient used in
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