date:Aug 09, 2019
r some time. The teetotaller trend has been gathering momentum, demonstrated through the innovations of significant beer manufacturers, such as Heineken and Guinness, who have adapted their marketing of lighter-alcohol drinks towards the more mainstream consumer.
In January 2018, Guinness launched its first non-alcohol lager, Open Gate Pure Brew, touted as a full-flavored, non-alcoholic lager. Heineken 0.0 hit the shelves in Barcelona, Spain in May 2017 and has since been released in over 30 co