date:Aug 09, 2019
untries. By targeting millennials and young professionals, there has been a substantial increase in the uptake in the sales of low- and no-alcohol beverages.
And in August 2018, Heineken launched Hi-Fi Hops, a new beer-like beverage from California beer brand Lagunitas, which is made with THC, the primary psychoactive ingredient in cannabis, as a replacement for alcohol. According to Heineken, the launch was part of a growing trend of established companies diving into the marijuana industry.