date:Sep 08, 2012
ition through Cadbury. The firm also recently introduced Toblerone to India.
Our priority in India remains driving chocolate penetration by increasing marketing support and expanding distribution, said Rosenfeld.
The focus in China will be bolstering Krafts leading biscuits position through improved distribution. The company also launched Stride gum in China last month.
Mondelez profile
Mondelezs biscuits arm, which also includes salty and other snacks, will be the largest part of the busine